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- Only use MAC products. If foundation or concealer is required to complete a look, it should be done off-camera and the other brand product shouldn’t be mentioned
- Ensure the video is high-quality and that the makeup application is clearly seen on camera
- Duration of video: 30-45 seconds maximum
- Include a subtle call-to-action at the end or throughout the video encouraging the audience to try the product “You really need to try this”
- Use trending TT audio