We ran a creator program for Dubai Future Foundation to promote the One Million Arab Coders program that offers coding courses for free and equip Arabs with the skills to take part of the digital ecosystem.
We activated over 150 creators over the course of two years and generated one million enrollments in the program, with 65% directly attributed to creators. The cost per enrollment was $1 and according to the learning partner Udacity, they have never seen such a low conversion rate on program globally.
